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Learn The Experts Secrets For Trade Show Set Up – Part 2

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In the previous post, we started to lay out advice on how to prepare for a trade show and how to plan an effective exhibit display. We continue this post with some more useful advice:

Plans for Your Sales Team

Once you have determined which of your employees will be working the booth as sales ambassadors, go over all of the details with them prior to the show. Plan and review each sales presentation, prepare your sales team’s approach to speaking with exhibit visitors and demonstrating product benefits. Set a schedule for your sales staff to take breaks at regular intervals throughout the show, and go over security measures so that your exhibit and any included expensive equipment are never left unattended.

trade show presentation

The Included Elements of Your Booth Exhibit

Your booth’s layout, signs, visual graphics and lettering are all factors in your overall customer impression. These design decisions can tell quite a bit of information about your business’s marketing message, approach to customer relations and unique niche in your industry.

Trade show consultants advise keeping the wording to a minimum on your large banners or signs because people are generally not going to stop to read lots of text. The slogans that you select need to get right to the point and tell visitors right away about your overall message. The same “less-is-more” idea applies to your exhibit tables, backdrops and lighting; clean and simpler choices lend a more professional impression on potential customers.

Secrets to a successful trade show booth include examining and planning out each facet of your exhibit and marketing approach. Staging one of these exhibits entails more than simply setting up some backdrops, signs and tables.

It also includes your specific marketing approach for your target audience, the information you want to give your potential sales leads and the day-to-day management of the exhibit from your sales force. Another important tip from the experts is to always have contingency plans just in case something unexpected happens before or during the trade show.

 


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